“Even as the big Route 66 shields were being auctioned off and the road maps changed, new protectors of the old road gained strength. They remain. They’re the people from every walk of life who realize that the spirit of the Mother Road cannot be killed.”
- Route 66: The Mother Road by Michael Wallis
It also lives on in the business world, embodied by brands that go further, driven by people who defy the ordinary and believe in something greater - people like you. We’d be honoured to have you as partners as Joe attempts to set a Guinness World Record cycling the old Route 66.
If the pursuit of excellence and mastery is what keeps your brand moving forward, we can offer you the chance to add this unique and historic Guinness World Record to your highlight reel.
Maybe you’re a brand that takes people on epic journeys beyond that horizon. What better way to bring your spirit of adventure to new audiences than on the Mother of all Roads?
Those are the sorts of brands we want to help us tell the story of this epic adventure. Riding with us infuses your brand with the spirit of Route 66 and gives you a place in history.
You'll also benefit in more tangible ways...
The record attempt will take 8 days - that’s only 8 spots available for our brand partners. What's the perfect backdrop for your brand to feature alongside us?
Striking out from LA into the Mohave Desert? Rolling into Chicago for the finish line? Or somewhere in between, like the forests of Flagstaff or the baking brick-red mesas of New Mexico?
The choice is yours if you get in first. Your brand can ride alongside us from now until the finish line for just £1,000. Get on board today and make the most of this once-in-a-lifetime opportunity.
Interested in becoming a Main Street Partner? Get in touch by submitting the form below or at jill@barrultra.com
We know a handful of brands out there want to take this further. You feel a deeper connection to this challenge.
Perhaps it’s Joe’s destruction of age-related expectations. Or the homage to Route 66, a landmark that symbolises freedom, adventure and resilience to so many. Or maybe it’s the opportunity to have your brand front and centre every step of the way as Joe raises yet another bar on human performance.
Banner sponsorship for the entire event - 8 days, 8 nights.
A bespoke collaboration where your involvement and brand exposure can be tailored to support your own marketing campaigns.
Experience Membership to Barr Ultra, where Joe and the team deliver bespoke performance-boosting initiatives for your company. Previously, we’ve:
When it comes to how we can help your company, the only limit is your imagination. You have a world-class ultra-athlete and his team at your disposal. How can we propel your upcoming projects?
Pricing for the Mother Road partnership is £4800.
To apply, get in touch with Jill Mooney, Joe’s nutritionist and Chief Sorter-Outer at Barr Ultra, your brand may be the perfect fit!
Email: jill@barrultra.com
About Us
At RaceBarrUltra we want to compete, challenge, and celebrate your performances over 500-miles and beyond. If you bring the race, we’ll bring everything else.
Membership Community
BarrUltra is THE membership community for ultra-cyclists who don’t just want to get on their bike… they want to get on a team.
Find your tribe at barrultra.com
Can you go the distance?
Passing through 9 of Ireland's counties, Joe has designed this race to blend in seamlessly with the best 500 mile courses in the world.
Learn more about Ireland's only RAAM Qualifier
Contact Us
If you have any questions regarding the race, including training or nutritional support please contact us directly at jill@barrultra.com
© 2024, Guinness World Record – Route 66 Project
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